Nutella Makes Up for Cocoa Shortage During World War II

The period was World War II there was a shortage of cocoa at the time; Mr. Pietro Ferrero, a pastry maker founder of the Ferrero company thought that using hazelnuts and mixing it with skim milk and a little of chocolate would be a good way to appease the short supply of cocoa by allowing chocolate to last longer. This still being the product’s two main ingredients today; hazelnut and cocoa. In Italy, during the 1940s; Mr. Ferrero created the Nutella spread. In its earliest form, Nutella a hazel nut and chocolate spread was originally called â€Å"pasta Gianduja† this of course was the Italian term, â€Å"pasta† means paste and the â€Å"Gianduja† was the name of a famous character in the region in Italy. The paste was first introduced by being made in the loaves of bread wrapped in tinfoil, used to make sandwiches. A product popular to children, the bread was tossed away and the paste was most favored. Later workers decided it would be best if the spread was made easier to spread on the bread then being known as â€Å"Supercrema Gianduja†, thus being processed in large jars with a yellow sticker on the middle and a red lid. Soon after in 1964 â€Å"Pasta Gianduja† or â€Å"Supercrema Gianduja† the product was named Nutella: â€Å"nut† being the origin of the product and â€Å"ella† a soft Italian term. Nutella rapidly became popular among Italy. Just 25 years ago, in 1983 the Ferrero Company introduced the product to the United States market and it was first imported to the Northeastern part of America andShow MoreRelatedEvaluation of Nutella Marketing Strategy5072 Words   |  21 PagesAn Evaluation of Nutella Marketing Strategy of 2012 with the view to improvement. From: Natalia Muranska To: Peter McPherson Date: List of Contents: Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Procedure †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....... 5 Findings History †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Marketing concept ............................................................................... 7 History .......................................................................